Doro's easy-to-use mobile to customers in Australia

Sweden, Lund, 2011-04-15 15:30 CEST (GLOBE NEWSWIRE) --  

Doro announces a deal with Australian retail chain TeleChoice. Customers will now be able to buy the popular Doro PhoneEasy®410gsm model through TeleChoice’s online shop and their 153 retails stores nationwide.

“Although a young nation, Australia’s population over 65 years amounts to more than 3.8 million individuals, equivalent to 17 percent of the total population 2010*. We are happy to be able to provide Australian seniors with our easy-to-use mobiles and thus expand our presence in the Pacific region. TeleChoice offers a large network with retail stores”, says Jérôme Arnaud, President and CEO of Doro.

* Source: ADSRI - The Australian Demographic & Social Research Institute


This is information that Doro AB (publ) is required to publish in accordance with the Swedish Securities Markets Act and/or the Swedish Financial Trading Act.
This information was submitted for publication on April 15, 2011 at 15.30 p.m. CET.


About TeleChoice
TeleChoice is retail chainoffering the latest mobile phone, internet and telecommunications products. TeleChoice has a network of 153 retail stores nationwide in Australia, with over fifty percent of them run by multi-sited operators.

About Doro
Doro is a Swedish company that focuses on developing, marketing and selling telecom products targeted particularly at seniors – a growing group of people worldwide. With over 35 years of experience in telecom and sales in more than 30 countries on five continents, Doro is today the world-leading brand in simple, easy-to-use mobile phones. Doro created the Care Electronics segment and has in recent years received several international design awards. The company generated sales of SEK 633 m in 2010. Doro’s shares are quoted on the OMX Nasdaq Stockholm exchange, Nordic list, Small companies.
Read more about Doro at www.doro.com

         For further information, please contact:
         President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,
         Or Vice President and CFO Annette Borén, +46 (0)70 630 00 09


Doro AB
Jörgen Kocksgatan 1 B
211 20  Malmö
Phone 0046 46 280 50 00

Corporate identification number

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