Popular Doro phone tops German consumer test

Press releaseLund, Sweden, March 30, 2010Popular Doro phone tops German consumer testDoro's successful mobile phone, the Doro PhoneEasy® 410gsm, has been ranked thebest phone for seniors by the independent German testing institute StiftungWarentest. A total of 15 phones for seniors were tested, along with threesimple classical models. A favorable mention by Stiftung Warentest is one ofthe best accolades a product can receive in Germany. “For EUR 150, the Doro Phone Easy® 410gsm makes a very convincing propositionwith its easily navigated menus and straightforward handling of functions. Thisclamshell mobile phone for seniors also works well for users with impairedsight or hearing,” writes Stiftung Warentest in No. 4/2010 of its magazineTest. The phone ranked best in the test and was the only model to be awarded a“good” rating. Stiftung Warentest is the only independent institution in Germany providingobjective product tests to assist consumers. The organization was founded in1964 and is very well known - 94 percent* of German consumers know of theorganization and its advertising-free publications. The magazine Test appearsmonthly with a circulation of 539,000 copies, of which 449,000 are mailed tosubscribers. This follows other comparative tests by Dagens Nyheter in Sweden, UFC quechoisir website in France, Doro's products have also been ranked best-in-testby Computer Bild and have scored strongly in tests conducted by the Amobilwebsite in Norway. “It gives me great satisfaction to read this succession of best-in-testevaluations”, says Jérôme Arnaud, President and CEO of Doro. “This confirms ourleadership in adapting products to the target group. Furthermore, in Germany,an important market for Doro, test results like these have a strong influence.” * As indicated by a survey carried out in February 2007 by Gesellschaft fürSozialforschung und statistiche Analysen involving 2,004 respondents above theage of 18. For more information, please contact:President and CEO Jérôme Arnaud, +46 (0) 46 280 5005,or CFO Annette Borén, +46 (0)70 630 00 09.This is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. The information was released for publication on Tuesday, March 30, 2010 at9:00 a.m. CET. About DoroDoro is a Swedish company that focuses on developing, marketing and sellingtelecom products targeted particularly at seniors - a growing group of peopleworldwide. With more than 35 years of experience in the telecom sector, Doro istoday a worldleader in simple, user-friendly mobile phones with sales in morethan 30 countries on five continents. Doro created the Care Electronicssegments and has in recent years received several international design awards.In 2009, the company had sales of SEK 493 million. Doro's shares are quoted onthe OMX Nordic Exchange Stockholm, Nordic list, Small companies. Read moreabout Doro at www.doro.com


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