Leading French mobile operator SFR chooses top-selling Doro model for key senior offering

Press releaseLund, Sweden, August 10, 2010 Leading French mobile operator SFR chooses top-sellingDoro model for key senior offeringDoro® has signed a significant retail agreement with France's second-largestmobile operator, SFR - Vodafone's French market partner. The company hasselected Doro's top-selling mobile, the Doro PhoneEasy® 410gsm, to furtherbolster its product offering specifically for the senior customer. SFR will begin to offer this popular model from late August through its 820“espace SFR” stores across France. The handset will also be sold in SFR's“experience stores” in major French cities and via the operator's online store.The “espace SFR” stores, which have been certified for the high quality oftheir service since June 2003, also offer advice and assistance from speciallytrained sales consultants. “It is extremely satisfying to see our products distributed by the SFR Group,”says Jérôme Arnaud, President and CEO of Doro. “This exciting deal reinforcesour leadership position of the category Telecom in Care Electronics. I amconvinced that by offering our PhoneEasy® 410gsm SFR will boost its sales fromwithin the senior demographic. We look forward to helping SFR satisfy the needsof its growing customer base - which is currently in excess of 20 millionusers, including 15 million contract customers.”For further information, please contact:President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,or CFO Annette Borén, +46 (0)70 630 00 09.This is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. This information was submitted for publication on Tuesday, August 10, 2010at 11.00 am CET. About SFRSFR is now Europe's largest alternative telecommunications operator, with arevenue of 12.4 billion euros in 2009 and a customer base of nearly half of allFrench people. As a global operator, SFR is capable of satisfying the mobileservices, fixed and Internet needs of the mass market and of business andwholesale customers. At end of December 2009, SFR had 20.4 million mobilecustomers, included 14.8 subscribers, and 4.4 million broadband Internethouseholds. The company was founded in 1987 and is based in Paris, France, hasnearly 10,000 employees, and benefits from a stable ownership structure, withtwo major shareholders, Vivendi Group (56%) and Vodafone Group (44%). More infoon www.sfr.com About DoroDoro is a Swedish company focusing on the development, marketing and sales oftelecom products specially adapted to the growing worldwide population ofseniors. With over 35 years of experience in telecommunications, and sales inmore than 30 countries on 5 continents. Doro is the world's leading brand foreasy-to-use mobile phones.Doro created the Care Electronics category and inrecent years and the products have received several highly distinguishedinternational design awards. The company had sales of SEK 493 m in 2009. Doro'sshares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Smallcompanies. Read more about Doro at www.doro.com


Doro AB
Jörgen Kocksgatan 1 B
211 20  Malmö
Phone 0046 46 280 50 00

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