Doro's easy-to-use mobiles available through Orange UK

Doro's easy-to-use mobiles available through Orange UKDoro® has signed a retail agreement with the leading mobile operator Orange.The first Doro handset to be available on the Orange network is the stylishDoro PhoneEasy® 410gsm in matt-black. Orange is one of the UK's largest operators, with more than 17.3 millioncustomers at the end of March 2010. “We are very pleased to increase our successful cooperation with the OrangeGroup”, says Jérôme Arnaud, President and CEO of Doro. “UK is one of Doro'score markets and with a population of 62 million, of which more than 13 millionis 60 years or more, it is also one of the largest. Currently less than tenpercent of our sales come from the UK market, a number we hope to increasethrough the agreement with Orange.” Results from a recent Synovate* study for Doro reveal that just over threequarters of UK seniors currently have access to a mobile phone. Seniorsprimarily use their mobile phones simply to make telephone calls, hence theeasy-to-use and ergonomic design of the clamshell mobile, Doro PhoneEasy® 410gsm. The model has proven highly successful amongst senior mobile users aroundthe world. Francois Mahieu, Director of Devices, at Orange UK commented on the addition ofDoro to the operator's UK handset portfolio: “We recognise that the easy-to-usemobile space is a huge opportunity and we're keen to offer our customers morechoice. Doro is acclaimed for its research, development and understanding ofthe senior audience - so we're pleased to be working with them to bring thePhoneEasy 410s to UK consumers.” Doro's products are now available in Orange's stores nationwide and online.For further information, please contact:President and CEO Jérôme Arnaud, +46 46 280 50 05,or CFO Annette Borén, +46 70 630 00 09.* Source: Synovate International Research, February 2010, sample size 2,000.This is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. This information was submitted for publication on Tuesday, June 22, 2010at 08.30 am CET. About Orange UKOrange is the key brand of the France Telecom Group, one of the world's leadingtelecommunications operators. With 131.8 million customers, the Orange brandnow covers Internet, television and mobile services in the majority ofcountries where the Group operates. Read more about Orange at www.orange.co.uk and www.orange.comAbout DoroDoro is a Swedish company focusing on the development, marketing and sales oftelecom products specially adapted to the growing worldwide population ofseniors. With over 35 years of experience in telecommunications, and sales inmore than 30 countries on 5 continents. Doro is the world's leading brand foreasy-to-use mobile phones. oro created the Care Electronics category and inrecent years our products have received several highly distinguishedinternational design awards. The company had sales of SEK 493 m in 2009. Doro'sshares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Smallcompanies. Read more about Doro at www.doro.com


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Phone 0046 46 280 50 00

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