Doro's easy-to-use mobile phone enhances offering from Swiss mobile operator Orange

Press releaseLund, Sweden, September 21, 2010 Doro's easy-to-use mobile phone enhances offering from Swiss mobile operatorOrange Doro® will expand its partnership with the Orange Group through a retailagreement with Orange Switzerland. The company has selected Doro's top-sellingmobile, the Doro PhoneEasy® 410gsm, to further support its product offering tocustomers looking for an easy-to-use mobile phone. “Our goal is to simplify mobile communication for all people and age groups,”says Yves Martin, Vice President Consumer of Orange Switzerland. “This meansthat people who would otherwise be left out of mobile communication can alsobenefit from its advantages. Doro is therefore the ideal partner for us due toits vast experience in the easy-to-use telecommunication devices. We are veryhappy to be able to exclusively offer Doro's mobile phone in Switzerland.” “We are very pleased to partner with Orange Switzerland, as this is anenhancement of our success with Orange in France and UK,” says Jérôme Arnaud,President and CEO of Doro. “Orange is an important partner for Doro as theoperator serves currently about 1.6 million customers in Switzerland. Orange's determination to bring mobile communication closer to all customers isdemonstrated by the fact that the Doro PhoneEasy® 410gsm includes the special‘Get Started service' for free.” For further information, please contact:President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,or CFO Annette Borén, +46 (0)70 630 00 09.This is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. This information was submitted for publication on Tuesday, September 21,2010 at 11.00 am CET. About Orange SwitzerlandOrange Communications SA entered the Swiss telecoms market in June 1999 as thethird mobile communications provider. The Orange mobile communications networkcovers 99 percent of the Swiss population and offers voice services and fastmobile internet connections. As of June 2007, Orange also provides fixednetwork lines. In 2009, Orange generated total revenues of CHF 1.296 billion.Some 1,145 employees attend to the every-day needs of 1,559,971 customers (endof June 2010). Orange Switzerland is a 100 percent subsidiary of the FranceTelecom Group. As at 30 June 2010, France Telecom had 123.1 million mobilecommunications customers and 13.2 million broadband Internet customers. You canfind more details on Orange Switzerland at www.orange.ch. About DoroDoro is a Swedish company focusing on the development, marketing and sales oftelecom products specially adapted to the growing worldwide population ofseniors. With over 35 years of experience in telecommunications, and sales inmore than 30 countries on 5 continents. Doro is the world's leading brand foreasy-to-use mobile phones. Doro created the Care Electronics category and inrecent years and the products have received several highly distinguishedinternational design awards. The company had sales of SEK 493 m in 2009. Doro'sshares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Smallcompanies. Read more about Doro at www.doro.com


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Jörgen Kocksgatan 1 B
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Phone 0046 46 280 50 00

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