Doro sees continued strong demand in the Nordic region for phones for seniors

Press releaseLund, 12 November 2010Doro sees continued strong demand in the Nordic region for phones for seniorsFollowing recent media coverage, Doro® provides the following details. Over thefirst three quarters of the year, Doro has increased its sales by 52 percent,from SEK 111.1 m to SEK 168.8 m, compared with the year-earlier period. TheDoro brand in telecom products has been well established in Sweden and the restof the Nordic region since 1974. The Nordic countries currently account forabout 30 percent of the company's sales. ”The Care Electronics business unit has continued to develop well,” says JérômeArnaud, CEO of Doro, “Last year, we sold 360,000 mobile phones, primarily toour established markets in the Nordic region, France and the UK, and to otherEuropean countries and the US. Around the end of the year, or the beginning of2011, we will have delivered our millionth mobile phone since sales began in2007. ”With its range of mobile phones targeted at seniors, Care Electronics nowaccounts for more than 80 percent of Doro's total sales.” Jérôme Arnaudcontinues. ”The remaining sales are generated by our other business unit, HomeElectronics. Here, we have undertaken a comprehensive strategic review toachieve profitability and we are planning how to harmonize our business unitsduring 2011.” ”With a strong brand and products that meet the needs of a growing targetgroup, I envisage that we will be able to achieve a market penetration of 20-25percent of the population above 65 years in the Nordic region over the mediumterm. We lead the segment of mobile phones for seniors and our objective is toexpand the market by developing phones that meet the demands imposed by ourcustomers.” For further information, please contact:President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,or CFO Annette Borén, +46 (0)70 630 00 09.This is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. This information was submitted for publication on Friday, November 12,2010 at 8 am CET. About DoroDoro is a Swedish company focusing on the development, marketing and sales oftelecom products specially adapted to the growing worldwide population ofseniors. With over 35 years of experience in telecommunications, and sales inmore than 30 countries on 5 continents. Doro is the world's leading brand foreasy-to-use mobile phones. Doro created the Care Electronics category and inrecent years the products have received several highly distinguishedinternational design awards. The company had sales of SEK 493 m in 2009. Doro'sshares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Smallcompanies. Read more about Doro at www.doro.com


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