Doro and 20:20 Mobile sign international distribution deal

Press releaseLund, Sweden, August 3, 2010 Doro and 20:20 Mobile sign international distribution dealDoro® has extended its cooperation with 20:20 Mobile, Europe's leadingdistributor of mobile phones and accessories, by signing a significantinternational distribution deal. 20:20 Mobile will be distributing Doro'saward-winning range of easy-to-use mobile phones into new key markets. “The senior mobile market is a huge growth opportunity in light of the rapidlyaging global population,” commented Jérôme Arnaud, President and CEO of Doro.“The extended partnership means that Doro mobiles and accessories will now bedistributed through 20:20 Mobile's comprehensive channels including; retail,online and corporate business. This deal covers a large number of thedistributor's operational territories and adds the UK, Italy, Turkey andexpanding eastern European markets to the already active countries: Ireland,France, Nordics, Spain and the UAE. “The UK market is one of the largest in Europe and Doro's recently launched TVadvertising campaign ‘Brilliantly Simple' is already proving successful andthis deal will help Doro to satisfy orders generated by this campaign,” MrArnaud added. James Browning, Managing Director for 20:20 Mobile UK, said: “Doro's range ofmobile handsets meet the real needs of real people, making them a unique yetvaluable proposition to retailers. With our substantial experience, robustlogistics network and ability to provide a solid support service we hope tofurther strengthen that relationship.” For further information, please contact:President and CEO Jérôme Arnaud, +46 46 280 50 05,or CFO Annette Borén, +46 70 630 00 09.This is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. This information was submitted for publication on Tuesday, August 3, 2010at 11.00 am CET. About DoroDoro is a Swedish company focusing on the development, marketing and sales oftelecom products specially adapted to the growing worldwide population ofseniors. With over 35 years of experience in telecommunications, and sales inmore than 30 countries on 5 continents. Doro is the world's leading brand foreasy-to-use mobile phones. Doro created the Care Electronics category and inrecent years and the products have received several highly distinguishedinternational design awards. The company had sales of SEK 493 m in 2009. Doro'sshares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small companies.Read more about Doro at www.doro.com About 20:20 Mobile20:20 Mobile Group is a Europe's leading mobile handset distributor and in thetop three, globally and also the world's largest distributor of mobile phoneaccessories. Headquartered in Crewe in North West England, the company employover 1,300 people at locations in: Denmark, France, Hong Kong, Ireland, Norway,Poland, Spain, Sweden, United Arab Emirates and the UK. The company has morethan 8,000 active customers and annual sales in excess of 0.8 GBP billion (USD1.5 billion). In June 2010, 20:20 Mobile Group was identified as the UK'sfastest-growing private company in the telecoms sector in The Sunday TimesDeloitte Top Track 100, and was ranked at number 46 in the country overall.


Doro AB
Jörgen Kocksgatan 1 B
211 20  Malmö
Phone 0046 46 280 50 00

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