Doro's successful investment on simple mobile phones is continuing - premiere for five new models at the GSMA Mobile World Congress in Barcelona.

Doro's successful investment on simple mobile phones is continuing - premierefor five new models at the GSMA Mobile World Congress in Barcelona.   Over the next six months Doro will be introducing no fewer than five new mobilephones from its successful product series of easy mobile phones. The guidelineswere the same, irrespective of model, focusing on the user and that the phonesare user-friendly. Over the next few days these models will be demonstrated inBarcelona.   2008 saw a real breakthrough for Doro on the mobile phone market and the mostrecent quarter saw sales growth of 197 per cent. Easy mobile phones, mainlyaimed at the senior citizen's target group, have been a hit with retailers andconsumers and won a number of prestigious awards like IDEA, Bio21 and the“Wonder Vision Award”, presented by Stevie Wonder.“There is still a large demand for our mobile phones, meaning we've hit the markwith the right target group. We've dared to develop easy mobile phones withdistinct keys, easy to read displays and the most obvious functions, such asbeing able to call and send text messages,” says Jérôme Arnaud, CEO at Doro.Doro will be demonstrating its five latest mobile phones for the first time inBarcelona, which take the successful concept further. Four of the phones areaimed at senior citizens who want an easy, good looking mobile phone with clearfunctions, these are the Doro PhoneEasy® 338gsm, 342gsm, 345gsm and 410gsm. Ofspecial interest is the Doro PhoneEasy® 410gsm, which is a clamshell. This isthe first Doro mobile phone that folds, which is a function that many seniorcitizens have requested. The fifth phone, Doro HandlePlus 334gsm, is aimed atsenior citizens with a greater need for clear, simple, functions and/orassistance. “Our five new models allow us to cement our leading position on the easy mobilephone market. We have the widest, most modern and adapted range for people whowant easy to use, good lookingmobile phones,” says Jérôme Arnaud, CEO at Doro. The new mobile phones are being launched in Barcelona on 16-18 February.  You're welcome to visit Doro on 16-18 February at the Hotel Principal in centralBarcelona. For further information, please contact Camilla Nilsson on: +46 70698 82 65.High-resolution pictures of the phones can be downloaded from: www.doro.com For further information, please contact: Jérôme Arnaud, CEO Doro, tel: +46 46280 50 05, email: jerome.arnaud@doro.comKjell Reidar Mydske, Marketing and Global Sales Director Doro, tel: +47 90 73 8479, email: kjell.reidar.mydske@doro.no About Doro With over 30 years' experience in telephony Doro is today characterized byinnovative and user-friendly consumer electronics products. The company developsmarkets and sells a wide range of products in three business units: HomeElectronics, Business Electronics and Care Electronics. The company's productsare sold in more than 30 countries worldwide through a variety of retailoutlets, including electronics stores, online stores and specialized channels.The company had sales of SEK 363 million in 2008. Doro's shares are quoted onthe Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doroat www.doro.com


Doro AB
Jörgen Kocksgatan 1 B
211 20  Malmö
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