Doro joins leading sector organizations

Press releaseLund, Sweden, December 14, 2009Doro joins leading sector organizationsSwedish telecom company Doro has secured membership of the GSM Association (aglobal sector organization) and the European organization Mobile Alley, whichare dedicated to encouraging innovation in the mobile telecom sector. Throughthese memberships, Doro has strengthened its commitment to the development ofGSM technology and to solutions developed for user-friendly handsets. The GSM Association was founded in 1982 by the European Conference of Postal andTelecommunications Administrations (CEPT) to design and develop pan-Europeanmobile technology. Today, the organization represents the interests of theworldwide mobile communications industry with the objective of supporting anddeveloping future products and technology. “Doro has more than 30 years of experience in telecommunications and, in thepast couple of years, we have launched a number of new GSM-models speciallydesigned for seniors,” says the President and CEO of Doro, Jérôme Arnaud. “Ourmembership of the GSM Association gives us a seat among other leading producersof mobile phones. It corresponds to our newly established position among this industry.” In December, Doro has also joined the recently launched organization MobileAlley alongside other senior players in the European mobile telecom sector. Theorganization's central objectives include encouraging innovation in theEuropean mobile telecom sector and fostering the next generation of mobileentrepreneurs through collaboration between established actors and emergingcompanies. “Through Mobile Alley, Doro, as a Swedish company, will contribute to theethics and dynamic vision of the European mobile sector while also gainingaccess to an exciting network and the latest thinking on technological trends,”comments Jérôme Arnaud. For further information, please contact:President and CEO Jérôme Arnaud, +46 70 918 55 42 orCFO, Annette Borén, +46 706 300 009This is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. This information was submitted for publication on December 14, 2009 at09.00 am CET. About DoroWith over 30 years' experience in telephony Doro is today characterized byinnovative and user-friendly consumer electronics products. The companydevelops, markets and sells a wide range of products in two business units:Care Electronics and Home Electronics. The company's products are sold in morethan 30 countries worldwide through a variety of retail outlets, includingelectronics stores, online stores and specialized channels. The company hadsales of SEK 363 million in 2008. Doro's shares are quoted on the OMX NordicExchange Stockholm, Nordic list, Small companies. Read more about Doro atwww.doro.com. About GSM Association (GSMA)The GSMA represents the interests of the worldwide mobile communicationsindustry. Spanning 219 countries, the GSMA unites nearly 800 of the world'smobile operators, as well as more than 200 companies in the broader mobileecosystem, including handset makers, software companies, equipment providers,Internet companies, and media and entertainment organizations. The GSMA isfocused on innovating, incubating and creating new opportunities for itsmembership, all with the end goal of driving the growth of the mobilecommunications industry. More info on www.gsmworld.com About Mobile AlleyMobile Alley is an organization dedicated to encouraging innovation in theEuropean mobile industry, and fostering the next generation of mobileentrepreneurs. Mobile Alley was launched in early 2009 by senior Europeanleaders in the mobile business. It is based in Cergy, France. More info onwww.m-alley.com


Doro AB
Jörgen Kocksgatan 1 B
211 20  Malmö
Phone 0046 46 280 50 00

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