Doro announces retail alliance with the Carphone Warehouse Group PLC

Doro announces retail alliance with the Carphone Warehouse Group PLCDoro has signed a European-wide retail agreement with The Carphone WarehouseGroup PLC in support of its award-winning range of easy-to-use mobile handsets.Doro Easy Mobiles will be available in-store and online in nine Europeancountries.Doro Easy Mobiles and accessories will shortly be available through the group'sCarphone Warehouse and Phone House stores in the UK, Republic of Ireland,Sweden, Holland, Belgium, France, Germany, Spain and Portugal.Commenting on the announcement, Charles Dunstone, Group CEO of The CarphoneWarehouse said: “We have always aimed to provide the widest possible choice tothe mobile user and by adding Doro to our handset portfolio we are furtherwidening that choice. The handsets offer a range of easy-to-use options for themobile user who doesn't want a feature-rich multi-media handset. It's a greatway for us to strengthen our position within Doro's core audience of the senioruser.”Jérôme Arnaud, President and CEO of Doro said: “The Carphone Warehouse Group isthe largest mobile phone retailer in Europe. This deal means that our productsare distributed through stores with a clear focus and extensive knowledge withintelephony. We will reach more people, including millions of senior mobile users,who are looking for our easy-to use mobiles, with a technology adapted for theirsituation.”The CPW partnership will be supported with an integrated marketing campaign todrive consumer awareness of the range's availability. This will include publicrelations, POS and experiential in-store activity.For Doro:President and CEO Jérôme Arnaud, +46 70 918 55 4260 or CFO Annette Borén, +46 70630 00 09For The Carphone Warehouse Group PLC: Shane Conway / conways@cpwplc.com / +44 7932 199 659About Doro With over 30 years' experience in telephony Doro is todaycharacterized by innovative and user-friendly consumer electronics products. Thecompany develops, markets and sells a wide range of products in two businessunits: Care Electronics and Home Electronics. The company's products are sold inmore than 30 countries worldwide through a variety of retail outlets, includingelectronics stores, online stores and specialized channels. The company hadsales of SEK 363 million in 2008. Doro's shares are quoted on the OMX NordicExchange Stockholm, Nordic list, Small companies. Read more about Doro atwww.doro.com


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