Doro's products for the elderly win award in leading international design competition

Doro's products for the elderly win award in leading international designcompetition IDEA®, the American design award, is one of the most esteemed prizes in theworld, with only top-class international designs receiving recognition. Thisyear five of Doro's Care Electronics products have won bronze in the“Communications products” category. Together with the other winners, Doro waspresented in this week's issue of the American business magazine Business Week.The American IDEA® awards are highly prestigious and the products that areawarded prizes have been closely scrutinized by an international jury. Eachcontribution is examined in terms of eight different criteria includinginnovation level and user-friendliness. After this the jury chooses the threeleading products in seven different categories. “We are unbelievably proud of the award for our products in Care Electronics.This is proof that our extensive investment in design for the elderly hasattracted international attention. It shows that products for senior citizenscan also be inventive and good-looking,” says Jérôme Arnaud, Doro's CEO. The Doro Care Electronics products awarded bronze in the IDEA® competition arethe HearPlus 317c, MemoryPlus 319ph and HearPlus 318w telephones, the HandleEasy326gsm mobile phone and the HandleEasy 321rc remote control. All five productshave been developed in cooperation with the internationally noted Swedish designagency, Ergonomidesign. Ergonomidesign is one of the world's leading designfirms in Inclusive Design, or Design for All, ie designing and developingproducts so that they suit people with special needs. In total there were 1,517 contributions to the competition of which 205 receivedan award. Earlier this year Doro also won the French design prize, the JanusAward, with its Doro MemoryPlus 319ph phone for senior citizens, which has nowwon two awards.  For further information please contact: Jérome Arnaud, CEO, Doro, tel: +33 1 30 07 17 01, email jerome.arnaud@doro.com Fredrik Forssell, Marketing Director, Doro, tel: 046 280 50 80, emailfredrik.forssell@doro.com Anna Romboli, Communications manager, Ergonomidesign, +46 701 90 23 00, emailanna.romboli@ergonomidesign.com Further information about the competition, winners and contributions can befound at www.businessweek.com. High-definition pictures of Doro's products can be downloaded at www.doro.com About Doro With over 30 years' experience in telephony Doro is today characterised byinnovative and user-friendly consumer electronics products. The company developsmarkets and sells a wide range of products in three business units: HomeElectronics, Business Electronics and Care Electronics. The company's productsare sold in more than 30 countries worldwide through a variety of retailoutlets, including electronics stores, online stores and specialized channels.The company had sales of SEK 346 million in 2007. Doro's shares are quoted onthe Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doroat www.doro.com.


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