Doro Care Electronics boosts its successful investment in mobile phones for senior citizens

Doro Care Electronics boosts its successful investment in mobile phones forsenior citizensDoro's rapidly expanding Care Electronics business unit is continuing to widen.The latest addition to the product portfolio is the user-friendly DoroHandleEasy 328gsm and 330gsm. The market for simple mobile phones adapted to amore senior target group is continuing to grow as consumers discover that thereare phones available that aren't difficult to use. Doro's Care Electronics business unit is continuing to expand while focusing onproducts for a more senior target group. Care Electronics doubled its sales in2007 to SEK51 million, a volume rise of 73 percent. Doro is now launching afurther two mobile phones for the elderly. The difference between the successfulpredecessors, the HandlePlus 324gsm and the HandleEasy 326gsm, is that theHandleEasy 330gsm is equipped with a TEXT function and an FM radio. The DoroHandleEasy 328gsm provides the user with a clearer display, TEXT-receivingfunction and a directory with room for 100 names and numbers.  “The breakthrough seen by our user-friendly mobile phones shows that there's astrong demand. The success of our simple mobile phones confirms that seniorcitizens appreciate our products that simplify their everyday lives, but alsoprovide peace of mind by ensuring they are always contactable in the event ofsomething happening,” says Jérôme Arnaud Doro's CEO. The HandleEasy 330gsm is a user-friendly mobile phone designed for the needs ofsenior citizens. The ability to simply send and receive TEXT messages is indemand. This is also true of large buttons and a colour display with highcontrast, which makes it easy to key in and see telephone numbers and words whensending TEXT messages. The mobile phone is also equipped with an FM radio,torch, vibration for incoming calls and a handy speakerphone function.The Doro HandleEasy 328gsm is an upgrade of the successful Doro HandleEasy326gsm. The new phone has a directory with room for up to 100 names and numbers,the ability to send and receive TEXT messages and an even clearer display.The Doro HandleEasy 328gsm is available in black or white, the Doro HandleEasy330gsm in black lava and pearl white. Both will be available from telecoms andelectronics stores throughout the country from mid-June and will cost around SEK1,300 and SEK 1,500 respectively. To download high-resolution images click here or go to: www.doro.se.For further information, please contact: Jérome Arnaud, CEO of Doro, phone +33 1 30 07 17 01, email: jerome.arnaud@doro.com Fredrik Forssell, Marketing Director at Doro, phone +46 46 280 50 80, email: fredrik.forssell@doro.comFor a product test, please contact: Daniela Rogosic, Sund Kommunikation, phone +46 733 45 67 41, email: daniela.rogosic@sundkommunikation.se, About DoroWith over 30 years' experience in telephony Doro is today characterised byinnovative and user-friendly consumer electronics products. The company developsmarkets and sells a wide range of products in three business units: HomeElectronics, Business Electronics and Care Electronics. The company's productsare sold in more than 30 countries worldwide through a variety of retailoutlets, including electronics stores, online stores and specialized channels.The company had sales of SEK 346 million in 2007. Doro's shares are quoted onthe Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doroat www.doro.com.


Doro AB
Jörgen Kocksgatan 1 B
211 20  Malmö
Phone 0046 46 280 50 00

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