Doro Launches NeoBio™ Series in UK

Range of Hi-Design Home Phones Now Available

London, 17 September 2007: 
Doro - a leading Swedish consumer electronics company has today announced the
launch of its NeoBio™ range of cordless DECT home phones. The essence of which
can be summed up in two simple words - ‘organic design'. 

The name - NeoBio™ - originates from an industrial design trend referred to as
‘Neo Naturalism' which focuses on harnessing the energies of nature to create
new and dramatic designs. 

Doro's design team has combined natural organic shapes with the crisp,
contemporary principles of Swedish design - to develop a range of stylish,
comfortable and accessible handsets. 
Each handset comes with two decorative ‘skins' - which can easily change the
appearance and style of the phone. This allows the user to personalise their
phone and coordinate it with their interior colour scheme. The NeoBio™ skin
designs are the work of upcoming Swedish illustrator Lina Ekstrand and were
inspired by the natural Scandinavian environment. 
“Our ambition was to create an appealing home telephone that's pleasing to look
at with a design that can be changed to match the home's interior. In
developing NeoBio™ we have succeeded in coming up with a product that's both
stylish and comfortable to use. More importantly it doesn't cost the earth.
NeoBio™ makes hi-design accessible to the masses.” says Fredrik Forssell,
Doro's European Marketing Director. 

The NeoBio™ range is available in a number of options to ensure there's a
stylish phone that suits every home. Additional extension handsets can be
bought and added to a base unit separately. 

Chris Millington, UK country manager at Doro commented: “The concept of NeoBio™
is all about providing high-end inspired design at accessible prices for UK
home makers. We've focused on delivering the functions that consumers need from
their home phone, in an organic and comfortable design.” 
Sample of Doro NeoBio™ handsets
NeoBio™ 10: caller ID, 20 position phonebook and redial
NeoBio™ 15r: 20 position phonebook, redial and integral answer machine
NeoBio™ 20: backlit display and keypad, caller ID, speakerphone and skins
NeoBio™ 25r: answer machine, backlit display/keypad, speakerphone and skins
NeoBio™ 40: colour display, polyphonic tones, 100 position phonebook and skins
NeoBio™ 45r: answer machine, 100 position phonebook, colour display and skins
Handsets will be available nationwide in Currys Digital Stores, Currys
Superstores and online at www.currys.co.uk from mid September. NeoBio™ handsets
retail from £19.99 to £69.99 depending on model chosen and number of handsets. 

About Doro - With over 30 years' experience in telephony Doro is today
characterised by innovative and user-friendly consumer electronics products.
The company develops markets and sells a wide range of products in three
business units: Home Electronics, Business Electronics and Care Electronics.
The company's products are sold in more than 30 countries worldwide through a
variety of retail outlets, including electronics stores and online stores. With
headquarters in Sweden the company recorded sales of SEK 433 million in 2006.
Doro's shares are quoted on the Stockholm Stock Exchange, Nordic list, Small
companies. Read more about Doro at www.doro.co.uk 
For further information on Doro UK please contact Custard PR.
Doro UK Press Office
Email: doro@custardpr.com
Tel: 020 7494 6586
Stu Campbell Rupert Walker
Consumer Director Senior Consultant
Email: stuart@custardpr.com Email: rupert@custardpr.com
Mob: 07795 570 946 Mob: 07979 913 665


Doro AB
Jörgen Kocksgatan 1 B
211 20  Malmö
Phone 0046 46 280 50 00

Corporate identification number

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